That has led to new materials and designs that have changed how running shoes are made and set new standards for performance. Dassler’s commitment to innovation and performance became a hallmark for the company–which he gave the moniker Adidas in 1949–and helped grow the three-stripes brand into a household name.Īs one of the largest sportswear companies in the world, Adidas can afford to pour resources into research and development that smaller specialty brands simply can’t match. Dassler started the German shoe company in 1924, and scored his first running shoe successes soon afterward-Lina Radke won a gold medal at the 1928 Olympics wearing his shoes, as did Jesse Owens in 1936. Adidas earned its place in the footwear and athletic apparel industries by staying true to what motivated its founder, Adi Dassler, nearly a century ago–listening to athletes and making products that address their needs.
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